What's particularly intriguing about Lamar's verse is the fact that six of the 11 namedrops were knighted as XXL up-and-comers: Wale (2009), J. Lupe Fiasco's anti-Obama rant, Wiz Khalifa marrying Amber Rose) than the music.įour years into the 2010s, and with four XXL Freshmen Classes already picked, the lane seemed wide open for one of those classmates to take over, while simultaneously redefining the genre. Cole's Born Sinner-in 2013, the game was getting more notoriety for the tabloid drama (i.e. Aside from A$AP Rocky's major label debut that January-or possibly the chart showdown in June between Kanye West's Yeezus and J. Prior to the first moment the world would hear K-Dot name check 11 of his peers-before challenging them with "I got love for you all, but I'm tryna murder you niggas / Tryna make sure your core fans never heard of you niggas"- the game was flat-out boring, stagnant if you will. If today's hip-hop needs to find a way back to the real competitive nature that first built this genre, they've got to start following the example of his "Control" verse. If hip-hop had a list of lyrical giants that shook the table, then give that crown to Kendrick Lamar. If hip-hop had a timeline of milestone dates that placed the game in disarray, it would have to include August 14, 2013. The views expressed in this article are those of the author and do not necessarily reflect the official policy or position of any other agency, organization, employer or company.
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